Lutely Featured in Hypepotamus

Goodbye Guesswork: The Atlanta-based “Social Shopping” App Is Changing How We Buy & Recommend Things

Picture this: You've dropped countless hints about your birthday wishlist. The algorithms know your every click. Your targeted ads are working overtime. And yet... your partner still gets it wrong. Sound familiar?

That's exactly what happened to our founder Loren Mount-O'Brien – and it sparked a revolution in how we think about shopping. Hypepotamus just featured our story, and we're blushing (but also doing a little happy dance 💃).

The article dives into how Lutely was born from a simple truth: despite all the sophisticated tech and billions spent on targeting, shopping is still stuck in guesswork mode. Fun fact: over half of Americans are disappointed by the gifts they receive. Ouch.

But here's where it gets good. Instead of letting algorithms guess what we want, we're building something different. As Loren tells Hypepotamus, "It's like having all your most trusted friends' recommendations in your pocket." Because let's be honest – we trust our people opinion way more than a random targeted ad about that dress we looked at once.

The piece also shares some exciting news: we just took home the Judge's Prize at Startup Runway (cue the confetti! 🎉), and we've got some pretty amazing AI-powered features coming soon.

Want the full scoop? Read the complete article on Hypepotamus to see how we're transforming shopping from guesswork to genuine connection, one recommendation at a time.

P.S. Spoiler alert: Loren finally got what she wanted for her birthday this year. Just saying... 😉