Why Women Are Carrying the Gifting Load

As the holiday season approaches, it's the familiar, cozy sights of pine garlands, festive lights, and long gift lists that flood our minds. For many women, these are the signs of the busiest time of the year - a time when we don’t just celebrate, we coordinate, research, and plan. We’re the ones figuring out what every person needs, searching for the perfect items, and, ultimately, adding those extra touches of love that make each gift special. The ‘From, Mom and Dad’ tag may be a dual credit, but if we’re being honest… who really thought that one through?