Picture this: You've dropped countless hints about your birthday wishlist. The algorithms know your every click. Your targeted ads are working overtime. And yet... your partner still gets it wrong. Sound familiar?

That's exactly what happened to our founder Loren Mount-O'Brien – and it sparked a revolution in how we think about shopping. Hypepotamus just featured our story, and we're blushing (but also doing a little happy dance 💃).

As the holiday season approaches, it's the familiar, cozy sights of pine garlands, festive lights, and long gift lists that flood our minds. For many women, these are the signs of the busiest time of the year - a time when we don’t just celebrate, we coordinate, research, and plan. We’re the ones figuring out what every person needs, searching for the perfect items, and, ultimately, adding those extra touches of love that make each gift special. The ‘From, Mom and Dad’ tag may be a dual credit, but if we’re being honest… who really thought that one through?